MENU
2020
STK Style — Online Store
Assignment
Create a user flow and wireframes for the online store to ensure a seamless shopping experience.
Conduct competitor analysis and iterate on designs to optimize the website for conversion and customer satisfaction.
My contribution
UX Design
User research, user flows, website design, navigation, optimization.
The company is a clothing and accessories retailer based in Ukraine. They offer a range of products for men and women, as well as tailoring and clothing repair services.
The website should showcase their products and services, and provides customers with the ability to make purchases online.
Design and Layout
The design of the website is simple and clean, with a white and grey color scheme. The layout is well-organized, with a clear menu at the top of the page and a prominent banner image showcasing their products.
Please, wait... Page is loading
A best rich mobile experience
Responsive and optimized for smaller screens, with a clean and simple design that allows for easy navigation. The content is well-organized and the website loads quickly on mobile devices, providing a seamless shopping experience for customers on-the-go.
Navigation and Content
The menu at the top of the page is easy to navigate, with clear categories for their products. There is also a search bar that allows users to quickly find what they're looking for. The text is well-spaced and easy to read.
The Product Page
The product page is well-designed and user-friendly. The images are clear and provide different views of the product, and the information about the product is well-organized and easy to read. The "Add to Cart" button is prominently displayed, making it easy for customers to purchase the product.
Results and impact
Reflecting on the project, there is room for future improvements in user research and testing to continue improving the user experience.
What I Learned as a UX Designer
I learned the importance of creating a seamless user experience through thoughtful design choices and testing, as well as the impact that a well-designed website can have on customer satisfaction and conversion rates.